During the 2018 General Assembly in Amsterdam, Volt launched its new visual identity. One of the key elements of this new identity, which applies to both internal and external communication, is the use of a new logo and a harmonised set of visual guidelines.
In July 2020 additional colours and design elements were developed and published in Volt's pamphlet "Basic Design Elements 2.0" which is available for downloading below.
Logo
The logo consists of the four letters forming Volt. Optionally, the name is surrounded by stars resembling the EU flag. The logo is uni-coloured (purple or white, see below). It is a symbol of the core values Volt stands for: dynamism, pragmatic idealism and integrity.
Colours
The colour scheme is based on Volt's purple and white.
RGB 80 35 121
CMYK 82 98 0 12
HEX #502379
Additional colours are to be used for special purposes. These are:
Volt Yellow: The colour yellow is associated with liberality, individuality, open-mindedness, freedom, responsibility, tolerance and justice.
RGB 253 194 32
CMYK 0 26 90 0
HEX #FDC220
Volt Blue: The blue stands for economy and technology as well as smart, entrepreneurial and digital thinking.
RGB 130 208 244
CMYK 50 0 0 0
HEX #82D0F4
Volt Green: We associate green with sustainability, ecological thinking, the environment and nature.
RGB 27 190 111
CMYK 80 0 70 0
HEX #1BBE6F
Volt Red: With the colour red social-mindedness, welfare, solidarity and the image of care come to mind.
RGB 230 62 18
CMYK 0 86 100 0
HEX #E63E12
White:
- CMYK: 0 0 0 0
- RGB: 255 255 255
- HEX/HTML: #FFFFFF
Stripes
The visual identity also features lines and rectangular shapes, which are to be arranged preferably in an upwards-pointing 21° angle. Additional permitted angles, although for special cases only, are 5° and 55°. Such design elements can be solid colour (Volt Purple, see above) or transparent (10% oder 70%).
Fonts
We stick with our familiar font: Ubuntu.
Regarding everything! We use it with headlines as well as with copy text. Ubuntu has turned out to be a universally adaptable font for us. Moreover, the Ubuntu family provides a great range of variations.
- Headlines and Subheadlines: Ubuntu
- Paragraphs: Ubuntu
- Calls to Action: Ubuntu
Downloads
This website allows you to download different language versions of the logo in various formats.
Should you have any questions or inquiries about this subject, please contact info@volteuropa.org.
Terms of use of Volt's logo
Volt's logo is intended for use on Volt’s own documents, or documents distributed with its authorization. We do not accept unauthorized usage of Volt's logo for documents that are purposefully misrepresenting Volt's positions or maliciously undermining Volt's integrity and legitimacy.
The use of Volt's logo is allowed unless
- (a) the use creates the incorrect impression or assumption that there is a connection between the user and Volt;
- (b) the use leads the public to believe erroneously that the user benefits from the endorsement, support, sponsorship, approval or consent of Volt;
- (c) the use is in connection with any objective or activity which is incompatible with the aims and
principles of Volt - (d) the use is in connection with illegal activities.
In other words, news organisations and outlets that want to report about Volt are free to use the logo as it is, as long as it complies with the terms of use outlined on this page. Non-governmental and civil society organisations and political entities that cooperate with Volt are free to use the logo within the scope of that cooperation, but shall consult with the Volt members in charge of said cooperation.
The use of the logo shall not imply Volt's agreement to such use nor shall it imply any endorsement or sponsorship by Volt of such use.
In all cases, Volt reserves the right to prohibit the use of its logo in any circumstances where this use might be harmful to it or of an inappropriate nature. Volt’s logo is a protected original work. It may not be registered as a trademark or for any other purpose. The use of the logo by third parties, even with Volt’s consent, does not confer any rights over the logo.
The use of the logo for commercial purposes requires special consent by Volt. Should you have any questions or inquiries about this subject, please contact info@volteuropa.org.